Courses
One Course. Every Skill You Need to Get Hired in Digital Marketing.
Most courses teach you one piece of digital marketing. Ours teaches you how the whole system works. You’ll build a website, turn it into a sales funnel, bring in traffic with Google and Meta ads, and get ready for interviews, all in one programme.
Who this course is for
Designed for students, professionals, business owners, and freelancers
who want to grow their skills and unlock new opportunities.
who want to grow their skills and unlock new opportunities.
- Students and fresh graduates who want a job-ready skill
- Working professionals switching into marketing
- Business owners who want more leads and sales
- Freelancers who want to offer websites and ads to clients
No coding or marketing background needed.
What you'll build
Build real-world projects, create your own portfolio, and gain hands-on experience with live ad campaigns and lead-generation strategies. Get practical work you can showcase to employers and clients.
- A live business website and your own portfolio site
- A complete lead-generation funnel with follow-ups
- Live Google Ads and Meta Ads campaigns, plus a client-ready report
- A portfolio of 10+ projects to show employers and clients
Our Module
What you'll learn
Master Google Ads campaign creation, targeting, conversion tracking, and optimisation to drive better results and grow your digital marketing career.
Module: 01
WordPress Website Development
- Domain, hosting and WordPress setup
- Designing pages with themes and Elementor, without code
- Essential plugins for forms, WhatsApp, SEO, backups and security
- High-converting landing pages and on-page SEO
- Connecting Google Analytics, Tag Manager and Meta Pixel
Module: 02
Sales Funnels
- Funnel strategy from first click to purchase
- Lead magnets, opt-in pages and thank-you pages
- Email and WhatsApp follow-up automation
- Lead-generation, webinar and appointment funnels
- Tracking each step and fixing drop-offs
Module: 03
Google Ads
- Keyword research, match types and account structure
- Search, Display, YouTube and Performance Max campaigns
- Ad copy, assets (extensions) and bidding strategies
- Conversion tracking with GA4 and Google Tag Manager
- Optimisation and client reporting
Module: 04
Meta Ads (Facebook & Instagram)
- Business Manager, Pixel and Conversions API setup
- Audiences, lookalikes and retargeting
- Lead, WhatsApp and sales campaigns
- Scroll-stopping creatives, Reels and ad copy
- Testing, scaling and reading the numbers
Module: 05
Placement Training
- Resume, LinkedIn and portfolio building
- Mock interviews and communication skills
- Agency, in-house and freelance career paths
- Interview opportunities with our hiring partners
Our Modules
What you'll learn
Module 1: WordPress Website Development
- Domain, hosting and WordPress setup
- Designing pages with themes and Elementor, without code
- Essential plugins for forms, WhatsApp, SEO, backups and security
- High-converting landing pages and on-page SEO
- Connecting Google Analytics, Tag Manager and Meta Pixel
Module 2: Sales Funnels
- Funnel strategy from first click to purchase
- Lead magnets, opt-in pages and thank-you pages
- Email and WhatsApp follow-up automation
- Lead-generation, webinar and appointment funnels
- Tracking each step and fixing drop-offs
Module 4: Meta Ads (Facebook & Instagram)
- Business Manager, Pixel and Conversions API setup
- Audiences, lookalikes and retargeting
- Lead, WhatsApp and sales campaigns
- Scroll-stopping creatives, Reels and ad copy
- Testing, scaling and reading the numbers
Module 5: Placement Training
- Resume, LinkedIn and portfolio building
- Mock interviews and communication skills
- Agency, in-house and freelance career paths
- Interview opportunities with our hiring partners
Module 3: Google Ads
- Keyword research, match types and account structure
- Search, Display, YouTube and Performance Max campaigns
- Ad copy, assets (extensions) and bidding strategies
- Conversion tracking with GA4 and Google Tag Manager
- Optimisation and client reporting
Tools you'll master
WordPress · Elementor · Google Ads · GA4 · Google Tag Manager · Meta Ads Manager · Canva · AI tools
| Course details | |
|---|---|
| Detail | |
| Duration | 8 Weeks |
| Mode | Classroom |
| Batch timings | Weekday |
| Fees | 25000/- |
| Certificates | Course completion certificate and internship certificate |
| Placement support | Included |
Why learn this at The Skill Point
Every class is practical: you build alongside the trainer. You’ll get one-on-one mentorship, work on live projects, and finish with a portfolio and interview preparation, not just a certificate.