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Corporate Training & Certification Programs

Industry-Oriented Digital Marketing Course Syllabus – Learn from Basics to Advanced.
Gain practical knowledge through carefully curated courses built around real-world skills and current industry requirements.
Build your expertise, earn valuable certifications, and take the next step toward better career opportunities.

Digital Marketing

Learn the fundamentals of digital marketing and how to grow businesses online. Build practical skills in SEO, social media, content marketing, and
online strategies.

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Google Ads

Learn how to create and manage effective Google Ads campaigns. Understand keyword targeting, ad optimization, and strategies to reach the right audience and drive results.

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Meta Ads

Master Facebook and Instagram advertising to reach and engage your target audience. Learn campaign setup, audience targeting, ad optimization, and performance tracking.

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skillpoint digital marketing graduates

Why Choose Us

Start Learning. Build Skills.
Grow with Confidence.

At Skill Point, we believe that learning should be simple, practical, and focused on skills that can be used in the real world. We are building a learning platform for students, beginners, and aspiring professionals who want to understand digital marketing and modern digital tools from the ground up. Our courses are designed to make complex concepts easy to understand through practical sessions, real-world examples, and hands-on learning.
From Digital Marketing and Google Ads to Meta Ads and other essential skills, we aim to help learners gain knowledge, build confidence, and prepare themselves for new career opportunities. Start your learning journey with Skill Point and take a step toward building skills for a better future.
  • 100% Practical Session
  • Internship Certificate
  • 3 Months Training
  • Interview Preparation
  • 1 On 1 Personal Mentorship
  • Affordable Fees
Our Process

Simple Steps to Build Your Digital Marketing Skills

Learn with thoughtfully designed courses that focus on practical knowledge, relevant skills, and
continuous growth. We aim to make quality learning accessible, engaging, and easy to apply.

01

Learn the Basics

Understand the core concepts of digital marketing and how different channels work together.

02

Explore Key Skills

Learn about SEO, social media marketing, content marketing, Google Ads, Meta Ads, email marketing, and more.

03

Practice & Learn

Turn your knowledge into practical skills through examples, activities, and real-world learning.

04

Build Confidence

Keep learning, improving, and developing skills that can help you move toward your career goals.

05

Get Career-Ready

Develop practical knowledge and skills that can help you prepare for digital marketing opportunities and take the next step in your career.

Our Modules

Curriculum of Our Digital Marketing Course with placement

Our comprehensive training program covers essential digital marketing concepts such as Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Keyword Planning, Google Analytics, Google Search Console, AI-powered Tools, Auditing Tools and more.

  • Overview of the digital marketing landscape, evolution, and core channels.
  • Understanding target audiences, buyer personas, and the digital marketing funnel.
  • Introduction to competitive analysis and setting SMART marketing objectives.
  • Basics of domain registration, web hosting, and Content Management Systems (WordPress)
  • Building responsive, user-friendly website structures and landing page design.
  • Understanding user experience (UX/UI principles) and conversion rate optimization (CRO) basics.
  • Introduction to visual design tools (Canva, Adobe Photoshop) for digital media.
  • Principles of visual branding: color theory, typography, and layout techniques.
  • Creating high-converting ad creatives, social media banners, and infographics.
  • Setting up Google Analytics 4 (GA4) properties and tracking codes.
  • Navigating the dashboard to analyze user behavior, traffic sources, and demographics.
  • Setting up event tracking, custom conversions, and building standard performance reports.
  • Conducting keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner.
  • Optimizing title tags, meta descriptions, header structures (H1-H6), and URL slugs.
  • Content optimization strategies, internal linking patterns, and image alt-text implementation.
  • Understanding domain authority, page authority, and search engine trust signals.
  • White-hat link building strategies: guest blogging, broken link building, and PR outreach.
  • Managing local SEO citations, Google Business Profile optimization, and review management.
  • Setting up professional Meta Business Suite accounts and optimization.
  • Content pillars, scheduling workflows, and organic community engagement strategies.
  • Introduction to Meta Pixel tracking and custom/lookalike audience creation.
  • Channel creation, branding layout, and YouTube Studio dashboard navigation.
  • Video SEO practices: optimizing titles, video tags, descriptions, and custom thumbnails.
  • Understanding YouTube analytics, monetization models, and video ad formats.
  • B2B marketing strategies and organic thought-leadership branding on LinkedIn.
  • Real-time marketing engagement, hashtag strategies, and trend participation on X (Twitter).
  • Setting up professional ad campaigns tailored to professional networks and business audiences.
  • Introduction to affiliate networks (Amazon Associates, ClickBank, ShareASale).
  • Strategies for finding, selecting, and reviewing profitable niche products.
  • Building affiliate content websites, tracking links, and understanding compliance guidelines.
  • Understanding the Google Ads auction system, quality scores, and ad ranks.
  • Setting up Search, Display, Video, and Performance Max campaigns.
  • Writing compelling ad copy, configuring ad extensions, and budget bidding strategies.
  • Building and segmenting clean subscriber databases using platforms like Mailchimp or HubSpot.
  • Designing responsive email newsletters and high-converting broadcast campaigns.
  • Setting up automated drip sequences, welcome series, and analyzing open/click-through rates.

Testimonial

Real Stories. Real Learning.

Real experiences from learners taking their first steps into the digital world.

 
 
 
 
  EXCELLENT  
 Google star 1Google star 2Google star 3Google star 4Google star 5 
 Based on 22 reviews 
  
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google Google 
 
 SNEHA DHAKATE profile picture 
 
 
 SNEHA DHAKATE 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Great learning experience! Practical training, supportive trainers, and useful skills for career growth. Highly recommended.
  
 
  
 
 
 
 Posted on Google Google 
 
 Laxman Mandve profile picture 
 
 
 Laxman Mandve 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Great place to learn.
  
 
  
 
 
 
 Posted on Google Google 
 
 Shriram profile picture 
 
 
 Shriram 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Exceptional
  
 
  
 
 
 
 Posted on Google Google 
 
 pallavi dekate profile picture 
 
 
 pallavi dekate 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I learned many new things about digital marketing. The sessions were really helpful.
  
 
  
 
 
 
 Posted on Google Google 
 
 Sahil Dekate profile picture 
 
 
 Sahil Dekate 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Great experience at The Skill Point! The training was simple, practical, and informative.
  
 
  
 
 
 
 Posted on Google Google 
 
 Ketan fulzele profile picture 
 
 
 Ketan fulzele 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
The course gave me a better understanding of digital marketing strategies. I also learned how different marketing tools work.
  
 
  
 
 
 
 Posted on Google Google 
 
 Sahil Kene profile picture 
 
 
 Sahil Kene 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Good place to learn
  
 
  
 
 
 
 Posted on Google Google 
 
 Roshani Paunikar profile picture 
 
 
 Roshani Paunikar 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I really enjoyed the digital marketing classes at The Skill Point. The sessions were interactive and easy to follow.
  
 
  
 
 
 
 Posted on Google Google 
 
 Nikita Paunikar profile picture 
 
 
 Nikita Paunikar 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I had a great learning experience with Pritam Sir. He explains every topic clearly and makes digital marketing easy to understand.Great learning experience with clear explanations and practical knowledge. The training was helpful for beginners like me.
  
 
  
 
 
 
  
 
 Verified by Trustindex  
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Our Expertise

Learn at Every Stage of Your Journey

Whether you’re starting from scratch, building your professional skills, growing a business, or looking to advance your expertise, The Skill Point offers practical learning designed for different stages of your journey. Explore experiences and insights from learners with different goals, backgrounds, and levels of experience.
 

Fresher

Best for: Students, Beginners & Career Starters

Duration – 8 Weeks

  • Learn Digital Marketing from the basics
  • Understand SEO, Social Media Marketing & Google Ads
  • Learn Website & Content Marketing fundamentals
  • Explore Canva & essential marketing tools
  • Practice with real-world examples
  • Work on practical tasks and activities
  • Build a strong foundation for your digital marketing career
Start Your Journey

professional

Best for: Working Professionals & Marketers

Duration – 5 Weeks

  • Upgrade your existing digital marketing knowledge
  • Learn advanced SEO & social media strategies
  • Understand Google Ads & campaign management
  • Explore analytics and performance tracking
  • Learn email marketing & lead generation
  • Work with industry-relevant digital marketing tools
  • Improve your campaign planning and optimization skills
Upgrade Your Skills

Expert

Best for: Advanced Learners & Business-Focused Marketers

Duration – 3 Weeks

  • Strengthen your advanced digital marketing expertise
  • Learn advanced campaign strategies
  • Explore AI-powered marketing tools
  • Understand data-driven marketing decisions
  • Learn campaign optimization & performance analysis
  • Develop strategies for real-world business goals
  • Build confidence to manage complete digital marketing campaigns
Advance Your Expertise

Get in Touch with our Team

Have a question about our programs and corporate training?